Milestone Pin
Candy Crush Saga
Hypothesis:
Achieving unique offers that target player progression will convert new users and monetise already converted ones.
Scope:
We added a Special Milestone Pin on the long transition bridge between chapters (every 5 episodes = 75 levels) that highlights the player’s progress.
The player will get a small reward before the offers are presented.
Three different Pin states: locked, available, completed.
Pop-up that you can open from Available Pins.
Offer purchasable from Available Pins.
Milestone Bundle
I’ve worked on the layout of the bundle with the requirement of displaying 3 tiers of rewards as well as planning to display just one and have an AB test.