In-Game Semidurable

Candy Crush Saga

Hypothesis:

We believe that higher familiarity with In-Game boosters will lead to an increase in usage leading to players purchasing them more in the future.

This will be shown to the player the first time they start a level after receiving the In-Game Semidurable.

Two-Stage:

In-Game Semidurable is shown in the Two-Stage booster activation overlay so that it is clear to the user whether the selected booster is free.

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inventory_flow.jpg

Inventory:

In case the user have collected an In-Game Semidurable booster, in the Inventory were before was displayed just the amount of booster owned by the user, I’ve added a countdown that shows how long it will be available and alternately shows the amount of booster. As well in case of IGS a clock-icon will appear at the top left of the booster.

booster_inv_popup.jpg

In the booster pop-up I’ve changed the layout, adding an information box that display the amount of booster owned by the user. This information before was hided once the pop-up would have showed. In the same pop-up at the bottom I've displayed a line of information followed by a countdown. I’ve also changed the text of the button 'Get Booster!' to 'Get More!'

Most projects at King are a creative collaboration, this being no exception.

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