Teenage Mutant Ninja Turtles
Nickelodeon — Toy R Us
Zappar teamed up with Toys “R” Us to create this scavenger hunt around their stores where customers were challenged to scan manhole covers and collect all the Turtles to unlock a mini-game. BOO-YA-KA-SHA!
The objective here was to drive shoppers around different parts of Toys “R” Us stores and build excitement for Teenage Mutant Ninja Turtles at point of purchase.
